1. Introduction
This Privacy Policy ("Policy") describes how sm999 apk ("sm999 apk", "Platform", "we", "us", "our") collects, processes, stores, shares, and protects the personal data of users ("Player", "User", "you") who register for and use the sm999 apk online casino and sportsbook platform, accessible at sm999apk.com and through any associated mobile-accessible interface.
sm999 apk takes the privacy of Pakistani players seriously. We are committed to handling your personal data — including your account information, PKR payment data, and gaming activity records — responsibly, transparently, and in accordance with applicable data protection principles.
By registering an account with sm999 apk and using any Platform service, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree to this Policy, you must not register or use the Platform.
This Policy should be read alongside the sm999 apk Terms & Conditions and Responsible Gaming Policy, both of which are available via the site footer.
2. Data Controller
For the purposes of this Privacy Policy, sm999 apk is the data controller in respect of personal data collected and processed in connection with the operation of the sm999 apk Platform. If you have any questions about how sm999 apk handles your personal data, or wish to exercise any of your rights described in Section 12 of this Policy, please contact us at the details provided in Section 15.
3. Personal Data We Collect
sm999 apk collects the following categories of personal data in connection with your use of the Platform:
Identity Data
Full legal name, date of birth, gender (where provided), and government-issued identification document details (where submitted for verification purposes including age and identity verification).
Contact Data
Email address, Pakistan mobile telephone number, and any additional contact details you provide during registration or in communications with the sm999 apk support team.
PKR Payment Data
Payment method details sufficient to process PKR deposits and withdrawals — including Easypaisa account identifiers, JazzCash mobile wallet numbers, SadaPay identifiers, Raast IDs, and Pakistan bank account information (HBL, UBL, MCB). Full financial account credentials are handled by payment providers and are not stored on sm999 apk servers in full.
Gaming Activity Data
Records of your gameplay sessions — including games played, bets placed and settled, PKR amounts wagered and won, session durations, game categories accessed (Live Roulette, Lightning Roulette, Jackpot Slots, Cockfighting, sportsbook), and bonus claim history.
Technical & Device Data
IP address, device type, operating system, browser type and version, screen resolution, and login timestamps. This data is used for platform security, fraud prevention, responsible gaming monitoring, and service improvement.
Communications Data
Records of your communications with the sm999 apk support team — including live chat transcripts, email correspondence, and any attachments you submit — retained for service quality, dispute resolution, and regulatory compliance purposes.
Responsible Gaming Data
Voluntary responsible gaming settings you activate — including PKR deposit limits, loss limits, session reminders, and any self-exclusion requests — as well as system-generated responsible gaming flags generated through automated monitoring of your account activity patterns.
4. How We Collect Your Data
sm999 apk collects personal data through the following means:
- Direct registration: Data you provide when creating your sm999 apk account, including identity, contact, and initial payment method details.
- Transactional activity: Data generated automatically when you make PKR deposits or withdrawals, place bets, or redeem bonuses on the Platform.
- Gaming sessions: Data generated through your gameplay across all Platform categories — Live Roulette, Lightning Roulette, Jackpot Slots, Cockfighting, and sportsbook.
- Support interactions: Data you provide when you contact the sm999 apk support team via live chat or email.
- Automated technologies: Cookies, session tokens, and server logs that record technical and device data when you interact with the Platform. See Section 9 for full cookie information.
- Third-party verification services: Identity and age verification data returned by third-party verification providers where you are requested to complete a verification process.
- Payment providers: Transaction confirmation data from Easypaisa, JazzCash, SadaPay, Raast, and Pakistan bank payment gateways confirming successful PKR deposit and withdrawal processing.
5. How We Use Your Personal Data
sm999 apk uses the personal data we collect for the following purposes:
- Account management: Creating, verifying, maintaining, and closing your sm999 apk account and managing your sm999 apk Login credentials.
- PKR transaction processing: Processing your deposits and withdrawals in Pakistani Rupees via Easypaisa, JazzCash, SadaPay, Raast, and linked Pakistan bank accounts.
- Age and identity verification: Verifying that you meet the minimum age requirement of 18 years and confirming your identity in accordance with sm999 apk's verification procedures.
- Game provision and personalisation: Delivering and personalising your access to Live Roulette, Lightning Roulette, Jackpot Slots, Cockfighting, sportsbook, and all other Platform game categories.
- Responsible gaming monitoring: Monitoring your gaming activity patterns to identify potential problem gaming behaviour and fulfil sm999 apk's responsible gaming obligations, including applying voluntary limits and processing self-exclusion requests.
- Fraud and security: Detecting and preventing fraudulent account activity, unauthorised access, money laundering, and other platform abuse.
- Customer support: Responding to your queries, resolving disputes, and providing assistance via live chat and email support in English.
- Legal compliance: Meeting sm999 apk's obligations under applicable laws, including data retention requirements, anti-money laundering obligations, and responses to lawful data requests from competent authorities.
- Platform improvement: Analysing aggregated and anonymised usage data to improve Platform performance, game selection, payment processes, and user experience for Pakistani players.
- Marketing communications: Sending you promotional offers, bonus notifications, and platform updates — but only where you have provided consent, and always with a clear opt-out mechanism in every communication.
6. Legal Basis for Processing
sm999 apk processes your personal data on the following legal bases:
- Contractual necessity: Processing required to perform our obligations under the sm999 apk Terms & Conditions — including account management, PKR payment processing, game provision, and identity verification.
- Legal obligation: Processing required to comply with applicable legal and regulatory requirements — including age verification, anti-money laundering obligations, and responsible gaming compliance.
- Legitimate interests: Processing for fraud prevention, Platform security, and service improvement — where these interests are not overridden by your data protection rights.
- Consent: Processing for direct marketing communications — where you have provided clear, specific, and freely given consent, which you may withdraw at any time without affecting the lawfulness of prior processing.
7. Third-Party Data Sharing
sm999 apk does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We share personal data with third parties only in the following limited circumstances:
- Payment processors: PKR payment data is shared with Easypaisa, JazzCash, SadaPay, Raast, HBL, UBL, and MCB bank payment gateways to process your deposit and withdrawal transactions. These providers act as independent data controllers for their own payment processing activities.
- Identity verification providers: Identity and age verification data is shared with third-party verification service providers where required to confirm your eligibility to use the Platform. These providers are bound by appropriate data processing agreements.
- Game providers: Limited session and account data may be shared with live casino game providers and slot game studios to facilitate game delivery and technical support. Game providers are bound by data confidentiality obligations.
- Legal and regulatory: Personal data may be disclosed to competent legal, regulatory, or law enforcement authorities where sm999 apk is required to do so by applicable law, court order, or regulatory direction.
- Business transfers: In the event of a merger, acquisition, or asset sale involving sm999 apk, player personal data may be transferred to the acquiring entity under appropriate data protection safeguards, with prior notice provided to affected players where required.
No third-party marketing data sales: sm999 apk does not and will not sell player personal data — including account details, PKR transaction records, or gaming history — to third-party marketers or data brokers. This commitment is unconditional.
8. PKR Payment Data Security
The security of your PKR payment data receives the highest level of protection within the sm999 apk data security framework. Key measures applied to PKR payment data include:
- All PKR deposit and withdrawal transactions are transmitted via SSL-encrypted connections between your device, the sm999 apk platform, and the relevant payment provider.
- Full Easypaisa, JazzCash, or bank account credentials are handled directly by the respective payment provider and are not stored in full on sm999 apk servers.
- PKR transaction records stored on sm999 apk systems are encrypted at rest and accessible only to authorised personnel on a strict need-to-know basis.
- PKR payment data is used only for transaction processing, fraud prevention, and legally required financial record-keeping — never for any other purpose.
Protect your sm999 apk Login: sm999 apk will never ask you to share your full password, Easypaisa PIN, or JazzCash MPIN via email, live chat, or any other channel. If you receive a communication requesting these credentials, do not respond — contact the sm999 apk support team immediately via live chat or at [email protected].
9. Cookies & Tracking Technologies
9.1 What Are Cookies
Cookies are small data files placed on your device by websites you visit. sm999 apk uses cookies and similar technologies (session tokens, local storage) to operate the Platform, maintain your logged-in session, and improve your experience as a Pakistani player on the site.
9.2 Types of Cookies Used by sm999 apk
- Strictly necessary cookies: Essential to the functioning of the Platform — including session management, sm999 apk Login state, and PKR wallet balance maintenance. These cannot be disabled without impairing core Platform functions.
- Functional cookies: Remember your Platform preferences — including game lobby layout preferences and language settings — to personalise your experience across sessions.
- Analytics cookies: Collect aggregated, anonymised data about how players use the Platform — which game categories are accessed most, navigation patterns, and performance metrics — used solely to improve the sm999 apk Platform experience.
- Responsible gaming cookies: Track session duration on-device to support the Platform's session time reminder features selected by you in your account settings.
9.3 Cookie Control
You may control non-essential cookies through your browser settings. Most modern browsers — including Chrome, Firefox, and Safari on Pakistan mobile and desktop devices — allow you to block or delete cookies. Please note that disabling strictly necessary cookies will impair your ability to use the sm999 apk Platform, including maintaining your sm999 apk Login session.
10. Data Security
sm999 apk implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for all data in transit between your device and sm999 apk servers.
- Encrypted storage for personal data, PKR payment records, and responsible gaming data held at rest on sm999 apk infrastructure.
- Access controls restricting internal access to personal data to authorised personnel with defined role-based permissions.
- Optional two-factor authentication for sm999 apk Login, adding an additional layer of account security for Pakistani players who choose to activate it.
- Automatic session timeouts to protect accounts on unattended devices.
- Regular review of security architecture and practices.
While sm999 apk takes all reasonable steps to protect your personal data, no method of internet transmission or electronic storage is 100% secure. You are also responsible for maintaining the security of your sm999 apk Login credentials in accordance with the sm999 apk Terms & Conditions.
11. Data Retention
sm999 apk retains your personal data for the following periods:
- Active account data: Retained for the duration of your active sm999 apk account.
- PKR transaction records: Retained for a minimum of five years following the transaction date, in accordance with financial record-keeping requirements applicable to online payment platforms serving Pakistan.
- Identity verification records: Retained for a minimum of five years following account closure, in accordance with applicable anti-money laundering record-keeping requirements.
- Gaming activity records: Retained for a minimum of three years following account closure for responsible gaming monitoring and dispute resolution purposes.
- Self-exclusion records: Permanent self-exclusion data is retained indefinitely to prevent re-registration by permanently self-excluded players.
- Support communications: Retained for a minimum of two years following the date of the communication for dispute resolution and service quality purposes.
At the end of applicable retention periods, personal data is securely deleted or anonymised so that it can no longer be attributed to an identifiable individual.
12. Your Data Rights
As a registered sm999 apk player, you hold the following rights in respect of your personal data:
- Right of access: You may request a copy of the personal data sm999 apk holds about you at any time.
- Right to rectification: You may request correction of inaccurate or incomplete personal data held by sm999 apk, including account details and contact information.
- Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected — subject to sm999 apk's legal obligations to retain certain data categories (see Section 11).
- Right to restrict processing: You may request restriction of processing of your personal data in certain circumstances — for example, where you contest the accuracy of the data or object to its processing.
- Right to data portability: You may request a copy of personal data you have provided to sm999 apk in a structured, machine-readable format where technically feasible.
- Right to object: You may object to processing of your personal data based on sm999 apk's legitimate interests, including marketing communications. You may withdraw consent for marketing at any time.
To exercise any of the above rights, contact the sm999 apk support team at [email protected] with the subject line "Data Rights Request" and a description of your request. sm999 apk will respond to verified data rights requests within a reasonable period and will not charge a fee for responding to legitimate requests. Identity verification may be required before requests are processed to protect your account security.
13. Minors
The sm999 apk Platform is strictly for adults aged 18 and above. sm999 apk does not knowingly collect personal data from persons under the age of 18. If you believe a person under 18 has registered an account with sm999 apk, please notify us immediately at [email protected]. Any account identified as belonging to a person under 18 will be closed immediately and any associated personal data will be deleted in accordance with our data retention procedures.
For full information on sm999 apk's age restriction policies and responsible gaming tools, please visit our Responsible Gaming page.
14. Changes to This Privacy Policy
sm999 apk reserves the right to update this Privacy Policy at any time to reflect changes in Platform operations, applicable law, or data processing practices. When material changes are made, we will notify registered players via the email address on file or through a prominent notice on the Platform, with the updated effective date clearly stated.
Continued use of the sm999 apk Platform following the effective date of any updated Privacy Policy constitutes your acceptance of the updated policy. If you do not agree to a material change, you should close your account prior to the change's effective date and withdraw any PKR balance in your account.
15. Contact & Complaints
For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact the sm999 apk team:
- Live Chat: Available 24/7 via the sm999 apk Platform
- Support Email: [email protected] (plain text — not a link; response within 4 hours for support queries, within a reasonable period for formal data rights requests)
sm999 apk is committed to resolving all privacy-related queries and complaints promptly and fairly. If you are not satisfied with our response to a privacy complaint, you have the right to escalate your concern through applicable legal channels in your jurisdiction.
Last Updated: This Privacy Policy was last reviewed and updated on 1 January 2026 (Version 2026.1). If you are reading a cached or printed version of this document, please verify that you are reading the current version at sm999apk.com/privacy-policy.